The phrase ‘what happens in Vegas stays in Vegas’ stands out among a number of slogans as being both a famous line and a catalyst for driving people from around the world towards the escapist town that is Las Vegas.
There is nothing more iconic than a good catch-phrase, especially when it comes to marketing destinations in the world of tourism.
The origin story of where the phrase came from is simple enough.
In order to brand Vegas as a destination known for more than merely gambling, the R&R Partners’ tourism department set about crafting an image of relentless freedom.
The idea was to instruct people to imagine Vegas as a location where they could leave the worries of life behind and embrace a new liberating way of living on their own terms.
The phrase itself speaks to a form of escapism that people seem to crave. The iconic slogan encourages the reader to think that whatever pleasures may take place, their actions and behaviors will not be found out or exposed.
Since 2003 when the slogan was developed, a number of online video advertisements have spurred the notion that ‘what happens in Vegas stays in Vegas’. Common themes of these ads revolve around the fact that: you can be anyone in Vegas; your secrets will remain safe, and even the most respectable people can let loose in the city.
In short, the phrase poses the opportunity to remove oneself from home and the familiar, and escape to the unknown and the exciting. The effect of a mere promotional tagline from the early 2000s is truly staggering.
What started as a one-liner in an ad agency has transformed the entire world’s conceptualization of what the purpose for going to Las Vegas is. There is a clear connection between one’s personal idea of freedom and the destination of Las Vegas.
The Complete List of 2019 Las Vegas Summer Camps
With the summer gradually approaching, you might consider sending your kids to a summer camp. You now have options for Las Vegas Summer Camps that will best suit your child’s unique gifts and interests, allowing them to learn new skills in a safe and nurturing environment.
Where to Find Grass Fed Beef in Las Vegas | Grass Fed Beef Las Vegas
As the demand for grass-fed beef rises, people want to know where they can go to purchase quality beef from a trustworthy source. Whether you want a whole cow for a crowd or smaller packages of beef for your family, here is a list of resources for grass-fed beef in Las Vegas. At one … Continued
A Guide to Visiting the Las Vegas Arts District
The Las Vegas Arts District is, of course, a bastion for all kinds of art, with an abundance of galleries, studios and museums where people can take in everything from paintings to sculptures to theatrical performances.
Hoover Dam – Las Vegas, NV
Like Las Vegas itself, many might view Hoover Dam as a tourist trap. However, Hoover Dam is a marvel of American ingenuity and construction. The dam was constructed in the 1930s as part of President Franklin D. Roosevelt’s massive works programs to provide jobs during the depth of the Great Depression.
1 Day Bus Tours from Las Vegas to Grand Canyon
Many visitors to Las Vegas enjoy a day trip to see the beautiful Grand Canyon. It takes about 5-6 hours to drive to South Rim and only 2-3 hours to reach West Rim. You can go it alone or enjoy one of the tour companies listed below.
