There is nothing more iconic than a good catch-phrase, especially when it comes to marketing destinations in the world of tourism.
The origin story of where the phrase came from is simple enough.
In order to brand Vegas as a destination known for more than merely gambling, the R&R Partners’ tourism department set about crafting an image of relentless freedom.
The idea was to instruct people to imagine Vegas as a location where they could leave the worries of life behind and embrace a new liberating way of living on their own terms.
The phrase itself speaks to a form of escapism that people seem to crave. The iconic slogan encourages the reader to think that whatever pleasures may take place, their actions and behaviors will not be found out or exposed.
Since 2003 when the slogan was developed, a number of online video advertisements have spurred the notion that ‘what happens in Vegas stays in Vegas’. Common themes of these ads revolve around the fact that: you can be anyone in Vegas; your secrets will remain safe, and even the most respectable people can let loose in the city.
In short, the phrase poses the opportunity to remove oneself from home and the familiar, and escape to the unknown and the exciting. The effect of a mere promotional tagline from the early 2000s is truly staggering.
What started as a one-liner in an ad agency has transformed the entire world’s conceptualization of what the purpose for going to Las Vegas is. There is a clear connection between one’s personal idea of freedom and the destination of Las Vegas.
Las Vegas Local Discounts
Las Vegas is world-famous for shows, casinos, and hotels. It can be overwhelming for first-time and repeat visitors because there is so much to see and do. And if you are a resident of this renowned city, then you can enjoy yourself because of the resident discounts offered in every category ranging from dining, attractions, hotels to casinos and shows.
The Adventuredome in Las Vegas
Since its opening in 1993, the Adventuredome has entertained adults and kids with its variety of rides, carnival, and arcade games, laser tag, and bowling.
Shark Reef Las Vegas at Mandalay Bay
The shark reef offers over 1200 types of endangered species of fish, reptiles, and sharks. At the shark reef, you will enjoy a closer look of up to 100 sharks as you walk through two underwater tunnels. If you are a lover of sea animals, then this could be the best place to visit in Las Vegas even though you are in the middle of the Desert.
The Cosmopolitan Ice Rink, Now THIS is Ice Skating!
Finding ice and snow in the heat of the Las Vegas Desert can be difficult – unless you visit The Cosmopolitan of Las Vegas. Conveniently located on the Las Vegas Strip in Paradise, Nevada, The Cosmopolitan, or “The Cosmo” has anything that a visitor could want – including an ice rink! It will open again … Continued
The LINQ High Roller
The Las Vegas skyline has changed forever as the 550-feet-tall high roller, which is the largest world observation wheel, shines bright on the Las Vegas strip.
The high roller isn’t your everyday county fair Ferris wheel as it is the centerpiece and crown jewel of The LINQ hotels, casino, and entertainment promenade.
