Lori Ballen, the owner of this website, benefits from purchases made through her affiliate links.
The origin story of where the phrase came from is simple enough.
In order to brand Vegas as a destination known for more than merely gambling, the R&R Partners’ tourism department set about crafting an image of relentless freedom.
The idea was to instruct people to imagine Vegas as a location where they could leave the worries of life behind and embrace a new liberating way of living on their own terms.
The phrase itself speaks to a form of escapism that people seem to crave. The iconic slogan encourages the reader to think that whatever pleasures may take place, their actions and behaviors will not be found out or exposed.
Since 2003 when the slogan was developed, a number of online video advertisements have spurred the notion that ‘what happens in Vegas stays in Vegas’. Common themes of these ads revolve around the fact that: you can be anyone in Vegas; your secrets will remain safe, and even the most respectable people can let loose in the city.
In short, the phrase poses the opportunity to remove oneself from home and the familiar, and escape to the unknown and the exciting. The effect of a mere promotional tagline from the early 2000s is truly staggering.
What started as a one-liner in an ad agency has transformed the entire world’s conceptualization of what the purpose for going to Las Vegas is. There is a clear connection between one’s personal idea of freedom and the destination of Las Vegas.
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Whether you’re looking for something traditional or something with a bit of a twist, these bakeries have the best cakes in Las Vegas.
Lori Ballen, the owner of this website, benefits from purchases made through her affiliate links.Las Vegas is a city that captivates the hearts and minds of many visitors who make the journey into the desert to see it. While the giltz, glam, and bright lights of the Las Vegas Strip are a sign in and […]
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Lori Ballen, the owner of this website, benefits from purchases made through her affiliate links. Dive into the Summer with this list of Summerlin Pools. As a bonus, we’ve included several pools outside of Summerlin as well for those not residents of the community. There are several public pools in Summerlin including The Trails, The […]
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Lori Ballen, the owner of this website, benefits from purchases made through her affiliate links.This quick guide will give you the best tips for holding the best Garage Sale in Las Vegas ever! If you are going to do it, make it worth your time. Are you holding a Garage Sale because you are Selling […]
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Hi! I’m Lori Ballen, author of this blog post, and I just had my first escape room experience. My teenager had been a few times and she and my adult daughter surprised me for Mother’s Day. You must try one of the many escape rooms in Las Vegas. [Groupons Below]
Las Vegas is famous for plenty of reasons, and infamous for plenty too. While things have changed a lot In the long, storied history of the city, one thing has remained the same – Las Vegas is THE place to go for entertainment, including Dueling Piano Bars.