AREA15: Las Vegas’ Ultimate Immersive Playground

Part art gallery, part theme park, part night out — AREA15 is the most surreal few hours you can spend in Las Vegas, and it just keeps getting bigger.

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Meow Wolf’s Omega Mart

The one everyone talks about. What looks like a quirky supermarket is a doorway into a 52,000-square-foot alternate universe built by 300+ artists — secret passages, mind-bending rooms, and a story you piece together as you explore. Plan on a couple of hours and let the kids lead.

Universal Horror Unleashed

Universal brought its haunt expertise to Vegas year-round — multiple walk-through haunted houses, live scare actors, plus themed bars and food. Not for little ones, but a huge draw for thrill-seekers who love Halloween all year.

The John Wick Experience

Step inside the world of the films — The Continental hotel made real, interactive missions, and a themed cocktail lounge. A must for fans of the franchise.

Museum of Ice Cream

A nearly 30,000-square-foot flagship packed with colorful, interactive rooms — including the famous sprinkle pool and an ice cream buffet. Bright, playful, and made for photos and kids.

Eye Dropper, Interstellar Arc & the Looper

Drop into the psychedelic Eye Dropper thrill ride, blast off on the Interstellar Arc VR adventure, or take a spin on the Looper — a trippy carousel with its own cocktail bar. There are also virtual-reality flights like Birdly and the trippy Wink World mirror rooms.

Bars, arcades & axe throwing

Grab a craft cocktail under the digital tree at Oddwood, play at the Emporium arcade-bar, or test your aim at Dueling Axes. There’s always something happening after dark.

New & coming to AREA15 in 2026

AREA15 is in the middle of its biggest expansion yet, with more than a dozen new tenants arriving through the year. Recent and announced additions include House Rules (competitive socializing with duckpin bowling and ice curling), plus a wave of new dining — Fuku fried chicken from chef David Chang, Good Company wagyu smash burgers, Alien Pizza Party, Nacho Daddy, Chilango’s Tacos, Cosmic Pretzel, and Saint Honoré doughnuts & beignets — and new retail like MINISO and Dolls Kill. Still to come: iFLY indoor skydiving and Altair, a cinematic event venue built inside a reimagined Boeing 747. Openings roll out over the year, so check the official site for what’s live during your visit.

Before you go

Location: 3215 S. Rancho Dr., Las Vegas, NV — just a few minutes west of the Strip.
Parking: Free on-site.
Admission: Walking the district and viewing the art is free; individual experiences are ticketed (many start around $49). Bundled passes can save money if you’re doing several.
Hours: Vary by attraction and change seasonally — check the official AREA15 site before you head over.
Kids: Family-friendly during the day; some experiences (and later hours) are 21+.

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